Yes, birthday discounts are applied when shopping with “My Rimi” loyalty card both on “Rimi” e-store and in physical stores. If you register on “Rimi” e-store without your “My Rimi” loyalty card, the system will not see your birthday discounts. Discounts are not valid for promotional items. For more information on birthday discounts, click: https://www.rimi.lt/mano-rimi/mano-rimi-lojalumo-programa.